ROSE DAY 2011
(about the inception)
Rose Day, CPAA's 'connect with cancer'
initiative in a non-medical way was launched in 1994. Over the
years, Rose Day has evolved - touched, moved and inspired cancer
patients - if just for a while, lifted them out of their
situation and rekindled hope in their lives. Creating magic
moments for patients through song, dance and flowers, Rose Day
has also raised funds towards CPAA's long-term goal of 'Total
Management of Cancer'. In that sense Rose Day is not just a day!
It's the way forward for CPAA to make a difference in the fight
Mumbai: Roses and gifts were distribution at over 30
hospitals and dharamshalas. Entertainment programs were
organized in hospitals like Dr. Balabhai Nanavati Hospital, BYL
Nair Hospital, Wadia Hospital, Shanti Avedana, Tata Hospital,
ACTREC hospital, S L Raheja Hospital with the support of Artist
Aloud and Radio One. Eye-catching Rose Day kiosks were set-up on
Mumbai's sea-facing promenades from Marine Drive to Bandra
between Sept 17th and Sept 24th to make it convenient for
well-wishers to send floral greetings @ Rs.10 per rose to cancer
patients in hospitals across the city. This timeless gesture of
saying it with flowers and brightening up the hospital environs,
worked like a charm. Rose Day buttons were sold at the various
outlets of Cafe Coffee Day, Bombay Store, Westside store and
This year Rose Day's highlight Patient event was a unique,
intimate fun-filled morning to celebrate cancer patients who
have fought the brave fight and managed a positive outlook in
life, against all odds - 'Winners in Life' - brunch with the
Stars on 25th September at the Mayfair banquets. Patients were
nominated by leading oncologists in Mumbai and 8 'Winners in
Life' were identified for their unique handling of the disease
and outstanding achievements in life by a jury comprising of Dr.
R Badwe (Director, Tata Memorial Hospital), Mr. Y. K. Sapru
(Founder Chairman & CEO, CPAA) Dr. Shubha Maudgal (Exec
Director, CPAA), Ms. Joan Shenoy (Chairperson, Rose Day), Actors Nandana Sen and Raima Sen. Starting this
year, CPAA also planned to recognize the services of Nurses for
going beyond the call of duty and approaching their jobs in an
uncommon manner. The jury reviewed nominations from various
hospitals and selected 3 nurses who stood out from the rest for
their professional ethic, commitment and humanitarianism and
were awarded the Rose Day NIGHTINGALE Award. Celebrity's Genelia
D'souza, Vivek Oberoi, Boman Irani and Aftab Shivdasani were
present for the event.
>> more photos
Bollywood Party - A novel way to bring smiles on the
faces of the cancer patients. The theme chosen for this year's
Cancer Rose Day celebration was 'Bollywood Party', something
very close to the hearts of the kids from AIIMS paediatric ward.
The children were given a free hand to choose their favorite Bollywood
actor and film character. It was a medley of popular songs and
dialogues. The Imperial Hotel hosted this event. Our student
volunteer Ms Vandana Suresh choreographed the dances.
To show their support, Pearl Academy of Fashion stepped in to
sponsor and design the costumes for the participants. Hussain,
the lead dancer from Zangoora flew down for this event and
danced with the kids!! Actress Sushma Seth graced the occasion
and interacted with children. Around 60 childhood cancer
patients with their attendants attended this function.
>> more photos
Pune: CPAA staff and volunteers visited different Hospitals
of Pune two days prior to Rose Day, greeting patients with a
Rose and gift packets. ISTA Hotel Pune hosted the Cancer Rose
Day celebration this year. The event featured dance performances
by 'Prerna Dance Group' and 'Ratnakar Shelke's' Dance Academy
students. Rajeev Bajaj, MD of Bajaj Auto was the guest of honour
at this function. The event brought a smile to face of many
Dr. Shubha Maudgal and Susan Verghese delivered a cancer awareness
lecture for a womens' group at Societe Generale on 20th October.
is the most significant month of the year and raises the most funds for
the rehabilitation of cancer patients at our Rehabilitation center. This
year CPAA raised over Rs. 60 lakh through the sale of diwali diyas,
hampers and decorative torans. Companies like Merck Limited; Raptakos,
Brett & Co Ltd; Tressorie Traders; La Patisserie at Taj; Chamber Club at
Taj; Patchi Chocolates; Patrimonio Art Gallery; Westside Store Chain;
Contemporary Arts & Crafts, Pune; Centre for Arts & Crafts, Juhu; CRY
World; Taj Wellington Mews and many more support this effort by
purchasing huge quantities of our products. The products were also
exhibited at various exhibitions at the Taj President, the Oberoi Hotel,
the Trident Hotel, the Club, Glaxo, Hindustan Unilever Limited and Ernst
It was truly a Happy
Diwali for patient Mangala Gaikwad. At her appeal, Mr. Dwaraknath of
Natco Pharma donated expensive Vorizol tablets to ease the financial
burden of the family.
and their family members were invited to spend a day at a farmhouse in
Delhi to bring in the Diwali celebrations. It was a mini fair in the
plush gardens of the farm house with entertainment for the children and
their care-givers, followed by a sumptuous lunch.
>> more photos
Pune: Diwali was
celebrated at the Annkut Restaurant on 21st October. Patients were
entertained with a magic show and a tattoo artist followed by games,
gifts, tea and snacks.
Cancer Awareness Month:
CPAA, Delhi co-hosted a
Paul fashion show showcasing his Pink Collection especially designed for
Breast Cancer Awareness month, on 31 October 2011 along-with Hotel
Imperial, New Delhi and Avon Cosmetics and under the leadership of Mrs.
Kiran Hukku (Director, CPAA New Delhi). Renowned make-up artist Vidya
Tikari and her team ably handled hair and make-up for the professional
models, eminent women and breast cancer survivors who walked the ramp in
a show choreographed Harmeet Bajaj.
We salute the grit and determination
of Deepa Malik, a paraplegic athlete who came up on the ramp dressed in
pink on her wheel chair. Also walking on the ramp was 85 year old
survivor, Sultana Tikari who still retains her love for life. The guest
of honor for the evening was Princess Diya Kumari of Jaipur, while the
show was attended by dignitaries from diverse fields including the
Ambassador of Denmark. The focus of the event was to spread awareness
about breast cancer amongst women and simultaneously raise funds to
support poor cancer patients who cannot afford the expensive treatments.
>> more photos
Rehabilitation of Urmila
Urmila is a
poor girl who stays with her sister in Borivili and is a patient
of severe depression. She lost her mother due to breast cancer.
Her father also passed away due to heart attack within three
months. Their only brother doesn't take care of them and
harassing them to vacate the house where they are staying at
present. CPAA stepped in to help Urmila by giving her a sewing
machine procured from donor.
This has enabled her to
become independent and earn a livelihood. She is really happy now
and has already started receiving stitching clothes from her
CPAA participated in the World Dental Show, 'Mumbai Smiles'
IDA Conference and Exhibition from 16th - 18th September. Ketaki Karnik
manned the kiosk and distributed literature and information on CPAA. Dr.
Kunal Oswal presented a paper.
Dr. Shubha Maudgal conducted an awareness programme at the
Stock Exchange on 16th September. A sale of diyas, statues and
stationary sets made at CPAA's rehabilitation center also met with a
great deal of enthusiasm.
Susmita Mitra and Minal Parab distributed anti tobacco information
brochures, leaflets and stickers followed by a sale of diyas made at
CPAA's rehabilitation center, to students at the Government Law College
on 26th September.
a Cancer screening camp jointly with Shaina N C and Bandra Hindu
Association on 21st October at Bandra Hindu Association, Mumbai
for 100 underprivileged women from the slums and colonies in
Bandra. Model Rhea Pillai was present at the camp to
encourage these women too.
from Sumita Cancer, Siliguri visited CPAA under UICC funded
Capacity Building Project from 17th - 22nd October. They
attended the 3 day Psycho-oncology volunteers training programme,
witnessed a camp and clinic, visited a hospital with a
counsellor, interacted with heads of each department.
(September - October 2011)
|Camps / Clinics
Total Aid - Rs. Rs.
|Ward / room visits