CPAA: Cancer Prevention & Cancer Counselling Programs in India CPAA: Cancer Prevention & Cancer Counselling Programs in India
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Advocacy - Stirring up the voice and consciousness of the public - that's what advocacy is all about.

Advocacy is a strategy used around the world by NGOs, activists, and even policy makers themselves to create, reform or influence policies and its effective implementation and enforcement. It is a process of campaigning or debating an issue to come up with a consensus on course of action to change the situation.

CPAA is not only active in raising awareness through screening and prevention, but is also an active crusader when it comes to effecting policy through advocacy.

In a landmark ruling on 1st April 2014, the Supreme Court rejected Swiss drug giant Novartis' request to patent a cancer drug, thus paving the way for access to affordable generic drugs and healthcare. The SC verdict not only affects Glivec but will also prevent patenting of other older compounds and avoid ever-greening of patented products. It will make life-saving drugs affordable and consequently result in saving many lives, not only in India but over 75 other countries where India exports generic drugs. Cancer Patients Aid Association represented the cause of patients in this case fought along with Advocate Anand Grover and his team at Lawyer's Collective. Read more >>

CPAA has also successfully led a campaign against chewable tobacco, a major menace in India, resulting in ban of manufacture of such products in our state. The organization is now working towards an all-India ban. CPAA was invited to Delhi by the Ministry to suggest a meaningful policy to control prices of cancer drugs. To begin with CPAA involved the press and dialogued at length on the implications of the judgment. It went one step further by requesting corporates to declare their workplaces as Tobacco- Free zones. CPAA then counseled and encouraged all non-smokers in the work place to vocalize and assert their rights. This led to tremendous awareness. By making the environment less tolerant of smoking, it brought pressure on the smoker. CPAA appealed to the rationale of more than 250 organizations that joined the 'Smoke free workplace' movement. State Bank of India led dramatically by declaring their branches in Maharashtra and Goa as 'Smoke Free', thus enlisting the participation of 25,000 employees.