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Annual Events |
Special Events |
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| World
No Tobacco Day |
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Since
1988 31st May has been observed annually as the World
No Tobacco Day
and is the only global event established to call attention
to tobacco use on public health and reduce individual tobacco-dependence.
There is a strong social
and cultural influence that entices young people into becoming smokers.
Tobacco manufacturers make liberal use of lifestyle advertising, sports
sponsorship and popular role models to convey the message that smoking is
‘cool’. In spite of the clear, unambiguous evidence accumulated on the
damage that tobacco causes, a large proportion of policy makers are still
unconvinced about the need to control tobacco advertising.
The developed countries
have been cracking down on tobacco companies and have been passing
increasingly strict legislation on what they can do, both by way of
product formulation and by way of advertising. Laws are coming into force
to block tobacco advertising. In 1997, the European Parliament approved a
Directive banning all forms of tobacco publicity, promotion and event
sponsorship. The Directive set a timetable for elimination of advertising
and sponsorship, with a special provision for international sporting
events currently funded by the tobacco industry. These must be phased out
by 2006. Sale of cigarettes to those below 18 is already prohibited in
most developed countries. As they see their markets in the west shrink,
major tobacco companies are now setting their sights on developing
countries, where legislation is not as stringent. In general, advertising
control is extremely lax. Only a voluntary code to regulate advertising by
the tobacco industry has come through so far. Coming into effect from
October 1st, 1998, it attempts to ban public personalities from endorsing
tobacco products and disallows ads that attribute a better life to the
intake of tobacco. The code also seeks to clamp down on surrogate ads,
like cricket gear. Unfortunately, the code has proved ineffective, as the
organisation that drafted it, the Advertising Standards Council of India (ASCI),
is a self regulatory body with no powers to enforce the code by punishing
offenders.
In spite of protests by
health activists, hoardings have become larger and larger, while statutory
warnings remain their original size and are painted in the same colour as
the background, which make them almost invisible. In the West, tobacco is
consumed largely in the form of cigarettes, cigars and pipes. In India,
however, there are a number of additional forms in which tobacco is
consumed, for example, gutkha, pan masala, masheri, snuff and tobacco
toothpaste. Still, some headway is being made. This year, the Kerala High
Court banned smoking in all public places in the state and directed the
district administration to enforce the order with immediate effect. In a
major breakthrough, tobacco ads have been banned in all public places in
Delhi. In 1990, the Indian government issued an executive order
prohibiting smoking in all health care establishments, government offices,
educational institutions, air-conditioned railway cars, chair cars, buses
and domestic passenger flights. Indian Airlines has also banned smoking on
its international flights to UK, Europe and America. Recently, in some
states smoking within 100 metres of educational institutions has been
prohibited. However enforcement of these laws leaves much to be desired.
There is clearly a need for health information, which can lead to
ant-tobacco social norms and attitudes, anti-tobacco policies and
non-smoking among a higher proportion of the public.
CPAA is working towards
this end in a number of ways. World No-Tobacco Day is commemorated every
year in the form of lectures, camps and rallies all over the
country.
Statistics show that every year 8,00,000 new
cancer cases are registered - 3,20,000 of which are suffering from Head
and Neck cancers largely attributed to tobacco habits. While, tobacco
claims about 4.9 million deaths annually globally, an alarming 1 million
of them are from India. Every year on this day we try to create awareness
about this emerging epidemic by highlighting the ill-effects of tobacco
consumption via
hoardings, banners, posters, advertisements and various other programs
along-with raising funds for the
already affected cancer patients and their families.
Year after year the World
Health Organisation (WHO) and Ministry of Health and Family Welfare have
supported our programs to fight the battle against tobacco and the
emerging epidemic…cancer. In conjunction with the various programs, we
also organise free ENT - Cancer screening camp all over the city at
various sites for the general public.
From recent reports it is
evident that the programmes need to cater to a new group, children and
young adults. There is a frightening increase in tobacco consumption
trends in this age group and relentless targeting of these youngsters by
tobacco companies and advertising agencies has resulted in their being
duped into making uninformed choices. Young adults have been reached with
the help of the National Social Service (NSS) Programme Officers Training
Project of the Tata Institute of Social Sciences (TISS). Programmes are
held at colleges all over Mumbai. Regular awareness and screening
programmes are also being held for street children and children of
commercial sex workers. Our Early Detection and
Awareness lectures regularly cover the dangers associated with tobacco
abuse. We reach out to smokeless tobacco users via the Anti-Gutkha
Campaign. In a major initiative, a number of schools are being visited
during the current academic year to talk about tobacco abuse in general
and gutkha abuse in particular.
World No Tobacco Day
Report
Year : 2003 | 2004 |
2005 | 2006 | 2007
| 2008 |
2009 | 2010 | Event
archive
Would you like to make a
contribution towards CPAA’s World No Tobacco Day activities?
Organise an Awareness
Lecture / Camp | Donate for World No Tobacco Day
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| CPAA
- ROSE DAY : |
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Inception: Rose Day, CPAA’s call to connect with cancer in a non-medical way was launched on
September 22, 1994. A relief moment, CPAA opened cancer to mass
compassion and goodwill. Seventeen years running, Rose Day has
evolved…touched, moved, inspired Cancer Patients; if just for a while,
lifted them out of an abyss to rekindle hope in their lives. It has also
raised funds towards CPAA’s long-term goal of ‘Total Management of
Cancer’.
The concept of Rose Day
came from Joan Shenoy CPAA’s then Director Communications & Chairperson
of this project from this conviction, “Every day people do care. They do
have heart. Let’s not underestimate the goodness and goodwill of the
common man like you & me. At a price that’s affordable across segments,
let’s draw people into a conversation about cancer in a non-intimidating
way. Gifting a Rose @ Rs.10/- this language of love had the power to make
patients smile as well as address bigger issues such as misconceptions
about the disease (those were rampant 20 years ago); collectively focus
on cancer as a nation and do our little bit to make the difference. Rose
Day emerged as that opportunity to channelize compassion into a
sustainable campaign against cancer.” Nurtured and grown by CPAA's band
of committed volunteers and workers, 22nd September is today observed as
National Cancer Rose Day in India.
Why September 22nd ?
Because it was on this day that three friends, the founder members
of CPAA, Mr. Y. K. Sapru,
Mrs. Siloo Jasdanwalla and Mrs. Rekha
Sapru made a tryst 42 long years ago (1969) that they would do whatever
was in their grasp to make cancer treatment possible for a cash-strapped
patient, little Jaya, believe- it- or- not, happily married and with two
kids today. “Jai Ho! That promise grew into a life-changing movement
called Cancer Patients Aid Association”, says Mr. Y.K. Sapru, Founder
Chairman. “CPAA viewed cancer holistically, long-before ‘holistic’
became a catch-phrase in wellness treatments & philosophies. It has been
this holistic approach that has guided CPAA’s work over the years. Our
grass-root work with the patients differentiates us. The way our NGO
works is balancing the medical, economical, social & emotional
challenges of this disease. Rose Day is one expression that ties up all
our efforts”, says Mr. Sapru.
“The Rose,
quintessential
symbol of life & love and all things beautiful became a symbolic
reminder…that life also has its thorns. So while a rose can’t cure, it
helps you endure”, Joan Shenoy sums up contemplatively.
In essence Rose Day's
objectives are:
- To give Cancer patients a relief moment amidst their grueling treatment regimen.
- Get society to collectively focus on Cancer as a human condition.
- Bring all the stakeholders into a meaningful interaction through the Rose Day initiative.
- Find ways and means to bridge the gaps in treatment & care.
- Raise Funds towards CPAA's Total Management programme.
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Rose Day Report
Year: 2002 | 2003 |
2004 | 2005 | 2006
| 2007 |
2008 |
2009 |
2010 |
2011
Current year: 2012
Would you like to make a
contribution towards CPAA’s Rose Day activities?
Send your donation (cheque/DD) |
Donate
Online (credit card)
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| Ghazal
Khazana |
Year after year Cancer Patients Aid Association along-with the Parents
Association Thallasemic Unit Trust(PATUT) spear-headed by noted ghazal
singer Mr. Pankaj Udhas has got together the country's finest ghazal
singers to present "Ghazal Khazana". Ghazal Khazana is truly a treasure of
talent where a wide spectrum of artistes like Nina and Rajinder Mehta, Mitalee and Bhupinder
Singh, Pankaj Udhas, Ahmed and Mohammed Hussain, Talat Aziz, Penaz Masani,
Anup Jalota etc. perform at this 2-day concert for the cause of cancer patients
and thalasemic children. Various donors, well-wishers & our patrons
contribute towards the success of this event held at the Oberoi (Hilton)
Towers, Mumbai.

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| Fun Day |
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The
fight against cancer is arduous, painful and depressing. Time and again
our social workers attempt to bring some cheer into patients’ lives by arranging
picnics, field trips, Christmas parties, Diwali Melas, New Year parties,
concerts....in short a FUN DAY for the patients.
Picnics to Fantasy Land, an entertainment park in Jogeshwari, Mumbai, A concert by
actor & singer, Sachin & his troupe, rounded off an action-packed day,
a new year party at the office premise are some of the examples of these
events. The patients and their family
members are picked up at various convenient locations around Mumbai and
transported to venue for a day full of fun and games. Donors, patrons &
well-wishers always come forward & contribute in every way they can by
providing for the transportation, food, entertainment & gifts.
Would you like to contribute to the
next Fun Day to be held ? Click
here.
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| Colours
of Life - Art Exhibition |
Give a child crayons and paper and they will create
a multicolored flower or sunrise or rainbow using every last colour available in
the box. But not children with leukemia. Time after time, during the play group
CPAA runs for children suffering from cancer, when we put a paint brush in their
hands, they choose the browns, the greys and the blacks reflecting the
atmosphere, the tension, the pain they and their family go through. Their
situation is doubly tragic because they often suffer from conditions which could
be treated and cured....if only they received proper treatment. Treatment which
unfortunately, is expensive and prolonged.
We have come across many children who fought
their disease with courage and cheer and who proved to be an inspiration for us
rather than the other way around. They were the premier motivational factor
behind the fund raising art exhibition, "Colours of Life". This Annual
Art Exhibition was held for the first time in 2005 and we were
able to reach out and support the treatment of 194 children suffering from
cancer as against the previous average number of 98. In the next year we
received the works of over 73 Artists from 5 nations (India, Pakistan, Bangladesh, Sri
Lanka & South Africa) and were able to aid the treatment of over 200
children. In 2007 we received and over-whelming
participation from over 100 senior Indian artists.
Colours of
Life Report
Year : 2005 | 2006
| 2007 |
2008 | 2009 |
2010 |
2011 |
2012
Next exhibition: 2013 |
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