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World No Tobacco Day 2007
Theme:
Smoke Free Environment

Tobacco is the second major cause of death in the world. It is well known that half the people who smoke regularly today – about 650 million people – will eventually be killed by tobacco. Equally alarming is the fact that hundreds of thousands of people who have never smoked die each year from diseases caused by breathing second-hand tobacco smoke.

Every year we observe World No Tobacco Day, which is the only global event established to call attention to the impact of tobacco use on public health and reduce individual tobacco dependence. This year the theme for World No Tobacco Day as proposed by World Health Organization globally is “Smoke Free Environment”.

Taking the theme forward CPAA organised a series of events to commemorate this day with a view to make people aware of their right to clean air, free from tobacco smoke. This year too the Ministry of Health & Family Welfare and the World Health Organization supported us in this endeavour.  Through these programs we were able to appeal to people to create a smoke-free environment which would not only help smokers who want to quit with a strong incentive to cut down or stop smoking altogether but also help prevent people – especially the young – from starting to smoke. 

The major events held during the World No Tobacco Day week were as follows. It is noteworthy to say that we received an  overwhelming response from the media (print and electronic) who covered our events extensively. Their support has been most encouraging and helps us to reach people far and wide. 

Free Cancer Awareness and Screening (ENT) Camps
These camps were held at key locations in the Mumbai viz.- BEST (Wadala), Dadar Railway Station for railway loaders and track workers, Naigaon Police Headquarters for the policemen and their families, Police Club for Police officers. The Police camp was inaugurated by the  Commissioner of Mumbai Police D. N. Jadhav along with Joint Commissioner Subhash Awate and actor Jackie Shroff  at the Mumbai Police Club. Through their address they encouraged the police personnel to quit their tobacco habits. They were also  persuaded to take up sports and yoga as a stress-buster for their extremely hectic work schedules. A massive open house camp was held at the Hutatma Chowk (Flora Fountain) car parking lot on 31st May - World No Tobacco Day for the general public. 

Over 1000 people were screened at these camps out of which 49% of the people were advised follow up screening at our clinics, 2% of the people were advised Biopsy and their cases were forwarded to the Preventive Oncology Department at Tata Memorial Hospital, 35 cases of  Sub Mucosal Fibrosis were detected and advised a follow up check-up after  3 months at our clinics. 125 people were put on a 6-month follow up program for the patches (Leukoplakia, Melanoplakia, Erythroplakia) in their Buccal Mucosa and 272 were put on a annual follow up for their strong tobacco habits. 

'No Smoking' - Press Conference
A Press Conference was held at Taj Lands End, Bandra on 26th May 2007 to commemorate World No Tobacco Day. CPAA Founder Chairman and CEO, Mr. Y. K. Sapru along with Ms. Bhavani Thyagarajan -Joint Secretary (Health) and Ms. Paramita Sudharto - Public Health Administrator (WHO) felicitated actor John Abraham, Producer Mr. Kumar Mangat & director Mr. Anurag Kashyap for their hard-hitting movie 'No Smoking'. They shared their experience in making the movie and pledged their support to our cause. Actors Milind Soman and Dino Morea and singer Dr. Palash Sen of Euphoria - the Indian Rock band were also felicitated at this occasion for their work and support in tobacco control. Also present on this occasion was Director General of Police, Dr. P S Pasricha, who spoke about the power of media in creating awareness about the ill-effects of tobacco. Three of our larynx cancer patients were presented with Provox Boxes II which would now enable them to speak again.
Euphoria Rock Concert

Euphoria the Indian Rock Band rocked the city at Rang Sharda, Bandra on 26th May 2007. The show, especially aimed at the youth was successful in the spreading the message that 'Tobacco Kills !'. The event was inaugurated by actor Dino Morea who addressed the scores of school and college students present about the harmful effects of smoking. Actors Shilpa Agnihotri and Shama Sikander too graced the event with their presence and  immediately connected with the audience encouraging them to stay aware from this deadly vice. Palash Sen sang some specially penned songs for the occasion. 

Our sponsors for this event were Radio Mirchi, SMC – Investment Solutions & Services, King Fisher Airlines, Essar, Radio City, Taj Lands End-Mumbai, Midday & Rang Sharda Hotel.



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Drawing competition
Taking forward the World No Tobacco Day theme we invited over 100 city kids to participate in a drawing competition on the topic 'A Smoke-free Environment'. The event was co-hosted by Lotus Suites Ecotel, Mumbai. The children painted the canvases with beautiful and eclectic colours portraying their ideas of a A Smoke-free Environment, based on varied topic like global warming, tobacco, smoking etc. Renowned artists Hema Joshi, Ruxana Pathan and Mr.C. S. Oza judged the paintings for ingenuity and creativity, while actress Sonali Kulkarni and Nitu Chandra encouraged and cheered the kids. The top 12 drawing will be a part of a 2008 calendar. 

As a part of the World No Tobacco Day celebrations, Mrs. Neeta More, Director - Prevention & Early Detection was invited for popular talk show "Hello Sakhi" on Doordarshan's Sahyadri channel to speak on the topic 'Tobacco Free Campaigns'.

Human Chain
CPAA staff volunteers and social workers co-organised and participated in a ‘Human Chain’ at Marine Drive, Mumbai on 31st May. The human chain, displayed banners, posters, holders with anti tobacco messages.  Members and volunteers of the Rotract Club of South Hill, R. P. Ruia Trust, Jeeven Jyoth Trust and Marwadi Sammalan Trust joined hands with CPAA for this event.