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World No Tobacco Day 2010
Theme: Gender and tobacco with an emphasis on marketing to women


About 200 million of the world's one billion smokers are women. The tobacco industry aggressively targets women in order to increase its consumer base and to replace those consumers who quit or who die prematurely from cancer, heart attack, stroke, emphysema or other tobacco-related disease. Girls and boys start using tobacco for different reasons, and tobacco use harms women and men differently.

Approximately 1.5 million women die every year from tobacco use.

Understanding and controlling the tobacco epidemic among women is an important part of any tobacco control strategy. World No Tobacco Day 2010 focuses on the harm that tobacco marketing and smoke do to women. At the same time, it seeks to make men more aware of their responsibility to avoid smoking around the women with whom they live and work.


Anti-Tobacco Awareness Drive:

Two students bikers - Devjeet Saha (24 yrs) and Vartika Pande (22 yrs), set out on a drive covering the entire country along the Golden Quadrilateral on their motorcycles with the aim of educating people about cancer and what they can do to prevent it by changes in faulty lifestyle habits.

They were flagged-off by Dr. R Badwe (Director, Tata Memorial Hospital) from the Bandra-Worli Sea link in Mumbai on 10th May 2010. Their itinerary was Mumbai – Surat - Jaipur – New Delhi - Varanasi - Kolkata - Bhubaneshwar - Vishakapatnam - Chennai - Pune – Mumbai. En-route they addressed students at schools and colleges, in each of the stop-over cities and distributed informative literature on cancer prevention.




On the eve of World No Tobacco day, CPAA & Inorbit Malls joined hands to spread awareness by an insightful activity, encouraging smokers to quit smoking. Promoters dressed symbolically as Cigarette packets to distribute their resumes saying cigarettes are Jobless.


In accordance with the World No tobacco day theme CPAA had organized a competition to make an anti-tobacco  film with an appropriate and effective messages. 35 Film Institutes from all over the country participated, out of which the top 3 were selected by judges Milind Soman (actor-model), Vineet Gill-Munish (National Professional Officer, Tobacco Free Initiative, WHO) , Shoba John(Program Director – Health Bridge) and Dr. P C Gupta (Director, Healis - Sekhsaria Institute for Public Health).

22nd May - Press Conference at Taj Lands End, Bandra: Mr.Y.K.Sapru (Chairman, CPAA), Smt. Saroj Singh (Chairperson - Chaudhary Mangal Singh Trust), Mr. Harindra Singh (Trustee - Chaudhary Mangal Singh Trust), Ms. Priya Dutt – Member of Parliament, Ms. Vineet Gill-Munish (National Professional Officer -Tobacco Free Initiative, World Health Organisation), Salim-Sulaiman (Singer-Composer), Vivek Oberoi (Actor), Neetu Chandra (Actress) and Milind Soman (Actor / Model) spoke about their support to Tobacco Control. Mr Y K Sapru and Priya Dutt felicitated singers from Music Industry for their support in organizing a Musical Show held on 23rd May called 'Pink Lip Concert' .

23rd May - A Musical Evening (Pink Lips Musical Concert) – Rangsharda, Bandra - The Indian Music Industry came out in full force through this concert to support CPAA's fight against tobacco. Inaugurated by Y K Sapru, Harindra Singh, Vineet Gill Munish and Neetu Chandra, it saw fantastic performances by Shaan, Meiyang Chang, Shilpa Rao, Shruti Pathak, Neha Bhasin, Anusha Mani, Vipin Aneja, Shadab Faridi. Celebrities like Kunal Ganjawala and Pooja Misrra were present to show their support too. The show was ably compered by RJ Tarun Ratnani.

Sponsors for the event were Future Group, Percept, State Bank Of India, Coca-cola, Hotel Rangsharda, Taj Lands End, Indian Oil, Mid Day, New India Assurance Company, IDBI, Pepe Jeans, 94.3 Radio One, Rotary Club Of Mumbai, DSP Merrill Lynch, Tata Indicom, Kodak, Maximus, BirlaVeda, Shreeji Process Engineering Works, Evershine Securities, Bank of America, Shruti Arts, Saraswati Printers, Pritam Sharma & Pravin Vichare from Sound Relations for PR.

May 31st - Free Mega E.N.T. screening camp - CPAA organised a mega free E.N.T. screening camp for policemen, policewomen, lawyers and their families at Azad Maidan Police Club.

Mr. Bhagwant More, IPS, Jt.CP (Admin) inaugurated this camp. 751 people attended out of which 247 were advised further followup at CPAA's centres and Preventive Oncology department at Tata Memorial Hospital.


New Delhi:

Anti Tobacco Campaign at Chinmaya School on 13th May: Students from Chinmaya School came forward to support CPAA in the Anti Tobacco campaign. CPAA’s ambassadors Vartika and Debjeet were given a traditional welcome by the students. Their talk on the Ill effects of tobacco was followed by an interactive session with the students of Class XI, who enthusiastically participated and came up with many queries and shared their opinion on the subject. Both Vartika and Debjeet were then given a warm send off with best wishes and success in their endeavor. 

Program at Select City Walk on 30th May: CPAA Delhi celebrated World No Tobacco Day on the 30th May at the Plaza of the prestigious Select City Walk Mall. The venue at the Mall was alight with beautiful lights and fountains and   reverberated with great music played by DJ Aman, which attracted a sizeable crowd despite the hot weather. Interspersed between the music were anti tobacco messages read out by Aman, Udit and Dr Sajeela Maini. The inauguration lamp was lit by Actor Sushma Seth and Theater personality Shiwani Wazir, and Dr Sajeela Maini, Tobacco Cessation Specialist (Sir Gangaram Hospital). In her inaugural message, Sushma Seth pleaded to the youth to stay away from tobacco and shun addictive habits. Shivani on the other hand invited a smoker on stage and took a pledge from him and made him throw away his pack of cigarettes. Dr Sajeela Maini went into the crowd Of spectators and along with Anamika & Udit ( Volunteer from Autodesk ) interviewed the young people and managed to trace the smokers and also a few persons who had recently quitted the butt. It was a highly interactive show with full participation from the audience

Program at GE Capital and Airtel on the 31st May: CPAA organized an anti tobacco awareness and tobacco cessation program at GE Capital on the occasion of WNTD. Dr. Chaturvedi and Dr. Maini conducted the program. Over 60 employees participated in the session. We received an overwhelmingly positive response from the audience. They are now keen to organize programs on Health and Lifestyle in association with CPAA. In the second half of the day the awareness program was organized for the Airtel employees. Dr. Vaid from Medicity conducted the session which was well appreciated by all the participants.



Awareness Talks and Detection Camps were organized for ladies of Bopkhel, Student’s of Junior Red Cross and Municipal workers to spread the awareness about the Consumption of Tobacco by smoking and chewing of tobacco products, which is the primary cause of Oral Cancer.Two Detection Camps were held where 156 ladies were screened for the early signs of Oral Cancer.