"The increase in tobacco consumption among the young is an alarming development of recent years. This is a vulnerable group that would benefit from focused education to enable them to make an informed choice, one that will impact their health in the future. Compounding the problem is one of ignorance on exactly how dangerous those innocuous little packets really are. Consumption of gutkha is a socially acceptable habit and unlike smoking actually starts at home. CPAA has produced these stickers, a set of 3 in Hindi and English directed to the school going child. These stickers can be ordered by simply filling in the form below: